One team. Two fronts.No gaps.

A senior external growth team for e-commerce brands stuck between early traction and real scale.

Start with an auditHow we work

Most consultancies fix marketing while the business underneath stays broken.

Marketing front

  • Paid acquisition across Meta, Google, TikTok and LinkedIn
  • SEO and organic growth
  • Brand strategy and positioning
  • Marketing systems and reporting

Operations front

  • Process design and implementation
  • Financial controls and ERP
  • Internal audit and efficiency
  • Trade and retail deployment
We do both. Simultaneously.Rare in Pakistan, where operational inefficiency is the hidden growth killer for most e-commerce brands.

Five hires, or one senior team.

The traditional way to cover both fronts is to assemble a stack of specialists and agencies. It costs more, communicates worse and leaves the gaps we exist to close.

  • Marketing agency150K
  • Operations consultant100K
  • Brand strategist100K
  • Media buyer80K
  • SEO specialist60K

Indicative monthly figures in PKR. The pilot is fixed-scope at PKR 300K.

What we offer

Six ways to engage.

Every engagement follows one principle: prove value before asking for long-term commitment.

Diagnose the biggest leaks across acquisition, brand, SEO, funnel, reporting and business operations. Delivered as a prioritised action plan with effort-to-impact ranking.

Fix the highest-impact problems identified in the audit. Deliver one measurable outcome: CVR lift, CAC reduction, ROAS improvement or operational efficiency gain.

Strategy and execution across paid, SEO, brand and systems. Monthly reporting cadence. Scaling roadmap updated continuously. Available after a successful pilot.

Fix positioning, messaging, creative direction and paid strategy together. For brands where ads feel disconnected from brand, the most common e-commerce problem in Pakistan.

Process redesign, financial controls, ERP, internal audit. For brands where marketing works but the business underneath is leaking cash, time and efficiency.

The full senior pod, marketing and operations together. For founder-led brands that need leadership, direction and execution oversight without hiring a senior team.

How we work.

Start with a low-risk pilot. Prove value first. Then scale together.

Growth & Operations Audit

Two weeks inside your acquisition, funnel, reporting and operations. You get a prioritised action plan ranked by effort against impact, whether or not we continue.

PKR 75Kone-time
Recommended

Pilot Engagement

Six to eight weeks fixing the highest-impact problems from the audit. One measurable outcome, agreed up front: conversion lift, CAC reduction or an operational efficiency gain.

PKR 300Kfixed scope

Fractional Growth Team

Ongoing strategy and execution across paid, SEO, brand and operations with monthly reporting. For brands ready to scale with senior leadership in the room.

Custommonthly retainer
The team

Four seniors. One aligned unit.

OM

Omer

Paid Acquisition Lead

Meta & Google AdsFull-funnel performanceCAC optimisation

Multi-market experience across DACH, MENA and Europe.

SH

Shazzy

SEO, Content & Systems Lead

SEO strategyAI-assisted systemsAnalytics

Experienced across D2C, health, crypto and growth marketing.

IL

Imran

Brand Strategy & Growth Lead

Brand strategyD2C scalingAudit structures

Background includes Dari Mooch, Ogilvy and USAID.

TM

Talha

Operations & Finance Lead

Process designFinancial controlsERP

Twelve years across Pakistan, South Africa and Bangladesh.

Target outcomes from every pilot.

15-30%
lift in conversion rate from baseline
10-20%
reduction in customer acquisition cost
15-25%
increase in revenue per session

Pilot minimum

PKR 200,000

Pilot range

PKR 200K to 300K